About
Creative Director • Brand Architect • Visual Storyteller
I’m a Kuala Lumpur-based Creative Director and Brand Strategist with over a decade of experience shaping brands that matter. From leading rebrands for national healthcare groups to producing city-wide creative systems for infrastructure giants, I specialize in turning complex narratives into clear, memorable visuals.
I’ve led in-house creative teams at organizations like KPJ Healthcare Group — overseeing brand consistency across 29 hospitals nationwide — and MRT Corporation, where I developed branding and communications for one of Malaysia’s largest public transit systems.
My work blends strategic thinking, design systems, and visual storytelling — with a multidisciplinary skillset spanning video, print, digital, environmental graphics, and brand governance. I build visual ecosystems that are not only beautiful, but purposeful and scalable.
Whether I’m directing a rebrand launch attended by royalty, redesigning transit maps in collaboration with government agencies, or crafting meaningful campaigns for brands in fashion, culture, or music, my goal is always the same: build impactful brands that connect.
Specialties: Brand Identity & Rebranding | Design Systems & SOPs | Creative Team Leadership | Video Production & Art Direction | Corporate Storytelling & Campaigns
Let’s create something that lasts.
📩 haznajims@gmail.com